McDonaLd’s visual identity in times square

Atop their new flagship restaurant in NYC, McDonald’s owns the largest billboard dedicated to a single brand in Times Square. We were tasked with filling it with 24/7 content.

With the help of Brand New School, we created over 70 animations to celebrate every season, holiday, or cultural event we could think of. Here are just a few of our favorites.

Here’s some more if you’re lovin’ it.